A sporting career playing national and international standard cricket, hockey and basketball was never going to pay the bills. However, a brief spell coaching sport and running sports and leisure facilities in both the U.K. and Singapore, led directly to the sports marketing industry in 1979.

At this time, the sports marketing business took off as a global industry. Its potential as a powerful, flexible, dynamic and effective tool for brands and their messages and for driving and accelerating business performances and ROI was recognised.

The subsequent years have been spent creating and delivering professional sports media management, public relations and communications programmes for some of the most exciting events in the world, including the Olympic Games, three World Cups, numerous national, European and pan-Continental Championships. The list of companies and brands has extended across the tobacco, automotive, financial, alcohol, leisure and services sectors

Jolyon is recognised as a senior player in the sports media and consultancy fields where his achievements have been recognised by four sports industry awards for best practice and excellence.

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